Privacy Policy

1.        Personal Information We Collect 
The personal information we collect about you may include the following. In each case, we identify the grounds that we rely on to process your personal information under the General Data Protection Regulation (the “GDPR”):           
i.            Name – when you submit a Photo, we ask you to provide the minimum of your first name, last name, and email address. We have tried to keep this information to the minimum possible. Applicable legal grounds: to enable us to perform our obligations and provide our Services.         
ii.            Location Information – you may also provide the country you reside in. Applicable legal grounds: to allow us to provide statistics on where submissions have come from.        
iii.           Puppy Information – you may also provide the name/breed and age of your puppy. Applicable legal grounds: to allow us to provide statistics on these.        
iv.           Correspondence – information that you provide to us in correspondence, such as when you submit questions or inquiries and with respect to ongoing customer support. Applicable legal grounds: to enable us to perform our obligations and provide our Services.   

2.        How We Use Personal Information 
We take steps designed to ensure that only those employees who need access to your personal information to fulfil their employment duties will have access to it. We may use the personal information we collect to:           
i.            Provide you with our Services.         
ii.           Provide you with information that we think may interest you, including regarding our Products and Services.       
iii.          Optimise and enhance our Services, including to develop products.        
iv.          Respond to inquiries and other requests.         
v.           Understand and analyse the usage trends.        
vi.          Create aggregated and anonymised reporting data about our Services.      
vii.         Carry out such other purposes as may be permitted or required by applicable law.   

We may disclose your personal information to law enforcement and governmental entities when required by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies. We rely on third party services providers to perform a variety of services on our behalf, such as data storage or processing, and we may transfer your personal information to our service providers for such purposes. Third party service providers have access to and may collect personal information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. When we disclose your personal information to third parties, we take reasonable measures to ensure that the rules set forth in this Privacy Policy are complied with and that such third parties provide sufficient guarantees to implement appropriate technical and organisational measures to protect your personal information.   

3.        Information Security 
We take your privacy very seriously and have implemented physical, organisational, and technological security measures with a view to protecting your personal information from loss or theft, unauthorised access, disclosure, copying, use or modification. We encrypt our website with SSL; we periodically review information collection, storage, and processing practices; and we restrict access to your information on a need-to-know basis for our employees, contractors, and agents who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. 
4.        Retention of Personal Information We will use, disclose, or retain your personal information only for as long as necessary to fulfil the purposes for which that personal information was collected and as permitted or required by law.   

5.        Third Party Websites and Services This Privacy Policy applies only to our Services and does not extend to any websites or products, or services provided by third parties. We do not assume responsibility for the privacy practices of such third parties, and we encourage you to review all third-party privacy policies prior to using third party websites or products or services.   

This document was last updated on September 23, 2021.